ANN ARBOR, Mich. – Southeast Michigan economic development catalyst Ann Arbor SPARK has invested $150,000 in Insight Voice, Inc. as part of its growing technology initiative.
Founded in 2023 and based in Grand Rapids, the tech startup has developed a proprietary software service that streamlines content marketing for small to medium-sized businesses.
The platform uses advanced language models to enable business owners to easily create tailored content across various digital channels, enhancing their market presence and customer engagement without the usual time-intensive processes involved.
Ann Arbor SPARK’s investment is part of Insight Voice’s $500,000 pre-seed funding round aimed at enhancing its content marketing automation platform.
The investment marks the third investment facilitated by the Michigan Innovation Capital Fund (MICF), which has allocated $5 million to SPARK over a 2 1/2-year period to boost tech-focused startups across Michigan.
“Our commitment extends beyond the Ann Arbor region as we aim to strengthen the entire Michigan ecosystem. Investing in companies like Insight Voice supports this vision, making Michigan a competitive landscape for tech innovations and economic growth,” said SPARK’s vice president of Capital Programs Mike Flanagan.
Insight Voice plans to use the funds to continue the development of its platform and to accelerate its market entry strategy, with the ultimate goal of becoming a central resource for SMB marketing efforts.
Insight Voice CEO Matthew Curtis highlighted the integration of AI in marketing, saying: “Artificial intelligence is transforming how we approach digital marketing. Our platform not only simplifies content creation but does so by capturing the unique voice and insight of each business owner, making content marketing both personal and powerful.”
As part of the broader initiative supported by the Michigan Innovation Capital Fund, SPARK is actively promoting technological advancement and economic expansion beyond the Ann Arbor area, fostering a robust environment for startups and innovation across the state.