INSIDER
The Ford Fireworks to electrify Detroit Skyline on Monday, June 26
Read full article: The Ford Fireworks to electrify Detroit Skyline on Monday, June 26The Ford Fireworks is gearing up to electrify the Detroit skyline on Monday, June 26with a stunning fireworks show over the Detroit River and broadcast live on WDIV-Local 4. Celebrating its 65thyear, this beloved summertime tradition is recognized as one of the country’s largest and most magnificent displays, enjoyed by hundreds of thousands of spectators each year.
Parade Company unveils plans for new HQ, studio at historic Detroit riverfront building
Read full article: Parade Company unveils plans for new HQ, studio at historic Detroit riverfront buildingThe Parade Company, the nonprofit that brings us events like the Ford Fireworks and America’s Thanksgiving Parade, unveiled development plans for the organization’s new home along the Detroit riverfront.
A peek behind the scenes of America’s Thanksgiving Parade
Read full article: A peek behind the scenes of America’s Thanksgiving ParadeWe are now less than 10 days away from one of the biggest events of the year - America’s Thanksgiving Parade presented by Gardener White. The push is on to get everything ready, so we invited Tony Michaels, the President, and CEO of the Parade Company to sit down with hosts Jason Carr and Tati Amare to let us know all that is happening behind the scenes before the big day.
Celebrity guests, icons announced for America’s Thanksgiving Parade Presented by Gardner White
Read full article: Celebrity guests, icons announced for America’s Thanksgiving Parade Presented by Gardner WhiteThe Parade Company has announced its line-up of celebrity guests and recognized icons that will appear for America’s Thanksgiving Parade presented by Gardner White live on Woodward Avenue on Thanksgiving morning.
America’s Thanksgiving Parade presented by Gardner White nominated as one of best holiday parades in US
Read full article: America’s Thanksgiving Parade presented by Gardner White nominated as one of best holiday parades in USUSA Today has nominated America’s Thanksgiving Day Parade presented by Gardner White as one of the best holiday parades in America.
Pet Supplies Plus float to make its debut in America’s Thanksgiving Parade presented by Gardner White
Read full article: Pet Supplies Plus float to make its debut in America’s Thanksgiving Parade presented by Gardner WhiteSeveral new floats will be introduced at the America’s Thanksgiving Parade presented by Gardner White, and one of them is really standing out.
‘It All Starts Here!’ float to make its debut in 2022 America’s Thanksgiving Parade presented by Gardner White
Read full article: ‘It All Starts Here!’ float to make its debut in 2022 America’s Thanksgiving Parade presented by Gardner WhiteA new “It All Starts Here!” float will make its debut in this year’s America’s Thanksgiving Parade presented by Gardner White.
Rhonda Walker interviews Tony Michaels ahead of 2020 America’s Thanksgiving Parade
Read full article: Rhonda Walker interviews Tony Michaels ahead of 2020 America’s Thanksgiving ParadeDETROIT – It’s a different year altogether. Tony Michaels talks to Rhonda Walker about what’s so different in this year’s “America’s Thanksgiving Parade.”More coverage: America’s Thanksgiving Parade special section
2020 America’s Thanksgiving Parade: What to expect Thursday morning
Read full article: 2020 America’s Thanksgiving Parade: What to expect Thursday morningDETROIT – We are hours away from the virtual America’s Thanksgiving Parade Thursday morning -- one of many things that will be different from past years. “It’s going to be enjoyable and it’s going to give people the opportunity to wake up on Thanksgiving morning and feel great,” said Tony Michaels, CEO and president of the Parade Company. The theme of the parade is “We Are One Together” -- a tribute to frontline workers and heroes of the COVID-19 pandemic. “The Grand Marshals this year are nine different people representing nine industries that were on the frontline and continue to be on the frontline,” Michaels said. Thanksgiving Morning Lineup:6 a.m. to 8 a.m. -- “Local 4 News Today: Special Thanksgiving Edition”8 a.m. to 9 a.m. -- “America’s Thanksgiving Parade Preview with Live in the D.”9 a.m. to Noon -- “America’s Thanksgiving Parade presented by Gardner-White”
2020 America’s Thanksgiving Parade: Here’s what to know
Read full article: 2020 America’s Thanksgiving Parade: Here’s what to know“America’s Thanksgiving Parade presented by Gardner-White,” a holiday tradition that originates from Downtown Detroit, will be a TV and online-only event this year on Local 4 and ClickOnDetroit.com. Themed “We Are One Together,” this year’s parade will honor frontline workers and heroes of the COVID-19 crisis. Statement from Tony Michaels, President and CEO of the Parade Company:“America’s Thanksgiving Parade presented by Gardner White is a virtual, televised-only production. Then, at 8 a.m., Jason Carr and Tati Amare host “America’s Thanksgiving Parade Preview with Live in the D.”“America’s Thanksgiving Parade presented by Gardner-White” starts at 9 a.m. Thanksgiving morning, including a one-hour syndicated national broadcast from 10 a.m. to 11 a.m. reaching more 185 major cities across the country (check local TV listings). Viewers will see both recorded and live elements hosted by WDIV-Local 4′s Devin Scillian, Kimberly Gill, Rhonda Walker and Evrod Cassimy.
America’s Thanksgiving Parade goes virtual for 2020
Read full article: America’s Thanksgiving Parade goes virtual for 2020DETROIT – America’s Thanksgiving Parade presented by Gardner-White will still happen this year, but without crowds and for a TV and web audience only. In order to keep the tradition going, Parade Company President and CEO Tony Michaels said this year’s Thanksgiving Day Parade will be unlike anything we’ve seen before. We’re just getting plans together for this virtual event.”This year’s theme is “We Are One Together.” The parade will honor frontline workers and heroes of the COVID-19 pandemic. “We want everyone to know you’re going to see a great great show with all the great floats and a lot of great things happening presented by Gardener White,” Michaels said. READ: 2020 ‘America’s Thanksgiving Parade’ will be live televised and online-only event this year
2020 ‘America’s Thanksgiving Parade’ will be virtual televised and online-only event this year
Read full article: 2020 ‘America’s Thanksgiving Parade’ will be virtual televised and online-only event this year“America’s Thanksgiving Parade presented by Gardner-White,” a holiday tradition that originates from Detroit, will go forward without crowds for a TV and web audience only. “America’s Thanksgiving Parade presented by Gardner-White” is recognized as the Best Holiday Parade by USA Today, two years running, 2018 and 2019. As producers, The Parade Company developed a creative and thoughtful approach to continue the 94-year tradition during these unprecedented times. The event benefits the Michigan Thanksgiving Parade Foundation. Related: Gardner-White to be presenting sponsor of America’s Thanksgiving Parade
A very different Ford Fireworks display takes place Monday
Read full article: A very different Ford Fireworks display takes place MondayDETROIT The Ford Fireworks is a Metro Detroit tradition that needed to be changed due to the coronavirus pandemic. RELATED: 2020 Detroit Ford Fireworks are TV-only event on Monday, wont be viewable DowntownTony Michaels, president and CEO of the Parade Company wants to remind everyone that the biggest change this year is location. The show will not happen over the Detroit River in Downtown Detroit. Michaels said the 2020 Ford Fireworks is 25% larger than last years event. The 2020 Ford Fireworks can be seen 8 p.m. on Local 4 or online at ClickOnDetroit.comWATCH: 2019 Ford Fireworks on Detroit River
2020 Detroit Ford Fireworks are TV-only event on Monday, won’t be viewable Downtown
Read full article: 2020 Detroit Ford Fireworks are TV-only event on Monday, won’t be viewable DowntownDETROIT – The 2020 Ford Fireworks in Detroit, originally scheduled for June, will take off on Aug. 31 -- and it’ll be a special televised-only event. Similar to other major cities, this year’s fireworks will be a pop-up display, at a location which will not be announced, according to The Parade Company. “The Parade Company has an unwavering commitment to this important tradition and bringing great events to our community,” said Tony Michaels, president and CEO of The Parade Company. 🌟 Become an Insider 🌟Introducing WDIV Insider: A new way for loyal Local 4 fans to gain access and customize your ClickOnDetroit news experience. Learn more about WDIV Insider - and sign up here!
Gardner-White to be presenting sponsor of America’s Thanksgiving Parade
Read full article: Gardner-White to be presenting sponsor of America’s Thanksgiving ParadeDETROIT – Gardner-White will be a presenting sponsor of America’s Thanksgiving Parade this fall. The new name of the event is America’s Thanksgiving Parade presented by Gardner-White. The parade is in its 94th year and is produced by The Parade Company and WDIV Local 4. “We are elated to welcome Gardner-White to The Parade Company family and are incredibly grateful to have a partner whose commitment signifies an exciting future for America’s Thanksgiving Parade presented by Gardner-White,” said Tony Michaels, President and CEO of The Parade Company. The sponsorship represents a three-year partnership with the Parade Company.
Detroit’s Ford Fireworks to be held Aug. 31 as TV-only display without crowds
Read full article: Detroit’s Ford Fireworks to be held Aug. 31 as TV-only display without crowdsDETROIT – Detroit Mayor Mike Duggan announced the annual Ford Fireworks will be held on Monday, Aug. 31, without crowds, due to the ongoing COVID-19 pandemic. The event, typically held in late June to celebrate upcoming Canada Day and the Fourth of July, brings thousands of Metro Detroit residents to the Detroit Riverfront to enjoy the show. This year’s event will be a televised-only display without the usual crowds on the Riverfront and around Downtown Detroit. “The Ford Fireworks this year will honor them and their brave work.”This year’s Ford Fireworks show is themed, “We Are One Together.” The Parade Company’s Rooftop Party presented by Ford, one of the non-profit’s largest fundraisers, will not occur this year. WATCH: 2019 Ford Fireworks on Detroit RiverWhile Michigan Gov.
2019 Americas Thanksgiving Parade: Final list of celebrities announced!
Read full article: 2019 Americas Thanksgiving Parade: Final list of celebrities announced!The Parade Company announced Monday an official celebrity line-up to appear in the 93rd Americas Thanksgiving Parade presented by Art Van. Lashley will be riding on the Rocket Mortgage Classic float in Americas Thanksgiving Parade presented by Art Van on Thanksgiving morning. Santa Claus Santas grand arrival in his hand-crafted sleigh is at the end of Americas Thanksgiving Parade presented by Art Van. Detroit Shining Bright has been announced as the theme of the 93rd Americas Thanksgiving Parade presented by Art Van. About The Parade CompanyFounded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region.
The Parade Company receives awards for America's Thanksgiving Day Parade, more
Read full article: The Parade Company receives awards for America's Thanksgiving Day Parade, moreDETROIT - The Parade Company has won 14 international industry awards for America's Thanksgiving Day Parade and more. The company also produces the Hob Nobble Gobble, Turkey Trot and Ford Fireworks. The awards were given at the IFEA/Haas & Wilkerson Pinnacle Awards Competition in Williamsburg, Virginia. "We are incredibly proud that our team continues to be recognized as one of the best event producers in America and around the world," said Tony Michaels, the president and CEO of The Parade Company. "This amazing team works tirelessly with our remarkable partners to produce Detroits most iconic traditions and showcases our city on a national stage."
Detroit Youth Choir to open America's Thanksgiving Day Parade
Read full article: Detroit Youth Choir to open America's Thanksgiving Day ParadeDETROIT - The Detroit Youth Choir, which is having a successful run on "America's Got Talent," will be the opening act at the 93rd America's Thanksgiving Day Parade. The choir will perform at 10 a.m. Nov. 28. "We are elated to have this remarkable group celebrated once again on a national stage when they open the parade for us on Thanksgiving morning," said Tony Michaels, president & CEO of The Parade Company. "The Detroit Youth Choir shines a light on what is possible in Detroit." DYC is performing on the live semifinal of "America's Got Talent" on Tuesday night.