DETROIT – The Detroit Lions are on a historic run this season. They’ve accomplished many things, like going 15-2 for the first time in franchise history and becoming the NFC’s No. 1 team to start the playoffs.
To add to the list of historic achievements, the Lions have also won the NFC North Division in back-to-back seasons for the first time in franchise history.
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The Lions have won 27 games, including the playoffs, over the last two years. To put this in perspective, they won 26 games from 2018 to 2022.
Suddenly, success has turned the city of Detroit around and generated a lot of money for the National Football League and its net impact.
According to a new analysis from East Lansing-based economic consulting firm Anderson Economic Group, LLC. (AEG), the net economic impact of the NFL’s National Football Conference (NFC) Divisional playoff game between the Lions and the Washington Commanders is expected to exceed $64 million.
AEG’s study found that attendee expenditures will have a direct economic impact of $39,318,531, with an additional indirect impact of $25,557,045, for a combined total of $64,875,576.
AEG’s analysis, which followed a rigorous methodology that considered both direct costs and the substitution effects that occur when consumers choose one event over another, included an allowance for the portion of the gate revenue captured by the NFL and other entities.
The total includes both expenditures inside and outside the stadium by attendees, including the portion of people who travel to Detroit for the game and stay in hotels.
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