The Parade Company has unveiled an inspiring lineup of celebrities and icons that will awe generations of parade-goers for America’s Thanksgiving Parade® presented by Gardner White.

Insiders can enter to win a $3,000 Gardner White gift card!

Vote for your favorite new float in America’s Thanksgiving Parade presented by Gardner White in Detroit!

These were the best marching bands in the 2023 America's Thanksgiving Parade, according to our viewers!

Insiders can enter to win a $3,000 Gardner White gift card during America’s Thanksgiving Parade in Detroit!

Insiders can enter to win Somerset Collection gift cards during the broadcast for America’s Thanksgiving Parade in Detroit.

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23, and Local 4 has you covered all morning!

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23, and Local 4 has you covered all morning!

Winds will be a little breezy, but not terrible, shifting from the SW to the NW around 10-15 mph.

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23, and Local 4 has you covered all morning!

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23, and Local 4 has you covered all morning!

As you wake up on Thanksgiving morning and join us for America’s Thanksgiving Parade in downtown Detroit or run the S3 Strategic Solutions Turkey Trot early in the morning, dress warmly!

Who will win Best in Show?

Morning 4 is a quick roundup of stories we think you should know about to start your day.

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23! Here’s what you need to know.

The 97th America’s Thanksgiving Parade presented by Gardner White returns to Downtown Detroit on Nov. 23! Here’s what you need to know.

Voting starts at 6 a.m. Thanksgiving morning and runs through Sunday at 12 p.m.

The parade broadcast starts at 9 a.m. and ends at 12 p.m. The parade is also syndicated across 185 markets nation-wide

Vote for your favorite new float in America’s Thanksgiving Parade presented by Gardner White in Detroit!

The float celebrates Detroit's musical legacy while also celebrating what's new in the city.

We’re hosting an Insider+ VIParade experience package

What could be better than riding down Woodward Avenue on Thanksgiving morning?

The annual America’s Thanksgiving Parade held in Detroit has once again been nominated as one of the best holiday parades in the country.

The Parade Company, the nonprofit that brings us events like the Ford Fireworks and America’s Thanksgiving Parade, unveiled development plans for the organization’s new home along the Detroit riverfront.

The spirit of Detroit is never more palpable or vibrant than it is during the holidays -- and that spirit is being recognized nationally this year.

The Parade Company provides tours all year.

Three lucky winners are getting hundreds of dollars to spend, plus an appointment with a personal stylist, at Somerset Collection this Thanksgiving!

WDIV Insiders have the chance to win a big prize from Somerset Collection during the 2022 America’s Thanksgiving Parade presented by Gardner White in Detroit!

America’s Thanksgiving Parade presented by Gardner White returns to Detroit’s Woodward Avenue today and Local 4 has you covered on all the action.

Good Thursday morning and Happy Thanksgiving! We are in for a cool but nice morning for those of you still heading out to family and friends with temperatures in the upper 20s to low 30s.

America’s Thanksgiving Parade presented by Gardner White returns to Detroit’s Woodward Avenue on Nov. 24. Here’s what you need to know about the parade this Thanksgiving.

WDIV Insiders have the chance to win a big prize from Somerset Collection during the 2022 America’s Thanksgiving Parade presented by Gardner White in Detroit!

WDIV Insiders can enter for a chance at winning a $3,000 gift card from Gardner White during the 2022 America’s Thanksgiving Parade in Detroit!

America’s Thanksgiving Parade presented by Gardner White returns to Detroit’s Woodward Avenue today and Local 4 has you covered on all the action.

Voting starts at 8 a.m. Thanksgiving morning and runs through Sunday at 8 p.m.

Nick Baumgartner, gold medalist in the Team Snowboard Cross event, is in Detroit for America’s Thanksgiving Parade presented by Gardner White. He joined Michelle Oliver and Meredith Bruckner on “Live in the D” to discuss his accomplishments, and tomorrow’s holiday celebration.

The 96th “America’s Thanksgiving Parade presented by Gardner White” is a cherished holiday tradition that originates from Detroit.

It’s a great way to kick off the holiday season -- so please join us for this huge party live from Ford Field, with Jason Carr and Tati Amare.

What are you eating on Thanksgiving? What does your traditional, or preferred, Thanksgiving dinner look like?

WDIV takes viewers live, right in the middle of all the excitement at the annual “Hob Nobble Gobble presented by Ford” at Ford Field on Friday, November 18. It’s the first big party of the holiday season celebrating “America’s Thanksgiving Parade presented by Gardner White.”

We are now less than 10 days away from one of the biggest events of the year - America’s Thanksgiving Parade presented by Gardener White. The push is on to get everything ready, so we invited Tony Michaels, the President, and CEO of the Parade Company to sit down with hosts Jason Carr and Tati Amare to let us know all that is happening behind the scenes before the big day.

What could be better than riding down Woodward Avenue on Thanksgiving morning?

The Parade Company has announced its line-up of celebrity guests and recognized icons that will appear for America’s Thanksgiving Parade presented by Gardner White live on Woodward Avenue on Thanksgiving morning.

USA Today has nominated America’s Thanksgiving Day Parade presented by Gardner White as one of the best holiday parades in America.

A new “It All Starts Here!” float will make its debut in this year’s America’s Thanksgiving Parade presented by Gardner White.

NBA Veteran and “Fab Five” Legend Jalen Rose and Detroit Reverend Dr. Wendell Anthony will serve as Grand Marshals for the 96th America’s Thanksgiving Parade presented by Gardner White.

A series of announcements are expected this fall for one of the biggest parade seasons to date.

Here is the weather forecast for Metro Detroit.

Here's what's coming up on Local 4 News at 6.

Enter to Win a $3,000 Gift Card from Gardner-White during “America’s Thanksgiving Parade presented by Gardner-White” on Thanksgiving Day!

You’ll have the chance to win a big prize from Somerset Collection during the 2021 America’s Thanksgiving Parade in Detroit!

Vote for your favorite Marching Band and Choreography Team starting at 6 a.m. Thanksgiving morning

Watch live coverage of the 2021 America's Thanksgiving Parade in Detroit.

Watch live coverage of the 2021 America's Thanksgiving Parade in Detroit.

Watch live coverage of the 2021 America's Thanksgiving Parade in Detroit.

The bands, balloons, the floats, and of course Santa himself. Thursday morning we’re going to see one of the biggest and best events of the year: America’s Thanksgiving Parade.

We’re all excited about the return of America’s Thanksgiving Parade, presented by Gardner White, Thursday.

Watch live coverage of the 2021 America's Thanksgiving Parade in Detroit.

We’ve got something special for WDIV Insiders in the 2021 America’s Thanksgiving Parade in Detroit!

America’s Thanksgiving Parade, presented by Gardner-White, will be live again this year from Woodward Avenue in Detroit.

America’s Thanksgiving Parade, presented by Gardner-White, will be live again this year from Woodward Avenue in Detroit.

Welcome to Monday night, Motown.

We are only two and a half days away from America’s Thanksgiving Parade.

There are a few flakes and flurries flying around, mainly north of Detroit early on, but skies will be clearing this morning as our wet weather marches east and the cool air in place feels even cooler with a bit of a breeze.

On Thanksgiving, you know you’re tuning in to Local 4 to watch America’s Thanksgiving Parade presented by Gardner White, and you may watch some football late in the day, but there’s another popular event you can watch on television and it’s paw-tastic!

The 95th “America’s Thanksgiving Parade presented by Gardner-White” is a cherished holiday tradition that originates from Detroit. The theme this year is “Love on Woodward.”

It’s a great way to kick off the holiday season -- so please join us for this huge party live from Ford Field.

America’s Thanksgiving Parade returns to Detroit’s Woodward Avenue this year after a scaled-back parade in 2020.

It’s a great way to kick off the holiday season -- so please join us for this huge party live from Ford Field.

All you have to do is sign up for WDIV Insider and then fill out the form below. The contest ends on Friday!

The countdown is on for Detroit’s annual Thanksgiving day parade, and General Motors is drumming up excitement with the unveiling of their new float.

The Parade Company announced Thursday that NFL Hall of Famer Calvin Johnson Jr. and Detroit Bishop Edgar Vann will be Grand Marshals for the 95th annual America’s Thanksgiving Parade presented by Gardner-White.

What would Thanksgiving Day be without America’s Thanksgiving Parade? We’re just 57 days away from the signature event.

You voted for your favorite high school marching band that performed during “America’s Thanksgiving Parade presented by Gardner-White” and it was a very close race -- your support was impressive this year. The results are in, and the winner of the Battle of the Bands is...St. Clair High School Marching Saints! The Parade Company will present the trophy pictured below to the Marching Saints. Battle of the Bands Winner Trophy (The Parade Company)Thanks to everyone who voted and the marching bands for all their hard work that made this year’s parade such a fun event. Another big thanks to The Parade Company for providing the trophy as they do each year.

Santa visited the city, as he always does on Thanksgiving, but this time was even more special. Watch the special moment above. More coverage: America’s Thanksgiving Parade special sectionView more Parade Floats here. “Santa is not going to be spreading any infections to anybody,” said Fauci, the nation’s leading infectious disease expert. “(He) is exempt from this because Santa, of all the good qualities, has a lot of good innate immunity.”Read more here.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. The Tina Marie School of Dance turkeys performed at the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. The Tina Marie School of Dance turkeys performed at the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. Watch the Saint Clair High School Marching Saints band perform at the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. Watch the Chippewa Valley High School Big Reds Marching Band perform at the 2020 America’s Thanksgiving Parade in Detroit. Published: November 26, 2020, 11:25 am Updated: November 26, 2020, 11:44 amPublished: November 26, 2020, 11:25 am Updated: November 26, 2020, 11:44 amIf you need help with the Public File, call (313) 222-0566.

Here is the Big Head Corps at the 2020 America’s Thanksgiving Parade in Detroit. More coverage: America’s Thanksgiving Parade special sectionView more Parade Floats here.

Here is the “From Virtual to Reality ... Here For It All” float at the 2020 America’s Thanksgiving Parade in Detroit. More coverage: America’s Thanksgiving Parade special sectionView more Parade Floats here.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. Watch the Monroe High School Trojan Marching Band perform at the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. Here is Ford’s “Creating Tomorrow Together” float at the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Turkey Tom is part balloon and part float. This is his first appearance at America’s Thanksgiving Parade in Detroit. More coverage: America’s Thanksgiving Parade special section

Here is the Distinguished Clown Corps at the 2020 America’s Thanksgiving Parade in Detroit. More coverage: America’s Thanksgiving Parade special section

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. The Tina Marie School of Dance elves helped open the 2020 America’s Thanksgiving Parade in Detroit. If you need help with the Public File, call (313) 222-0566.

Copyright 2020 by WDIV ClickOnDetroit - All rights reserved. Devin and Kimberly get us ready for a special America’s Thanksgiving Parade. If you need help with the Public File, call (313) 222-0566.

DETROIT – “America’s Thanksgiving Parade presented by Gardner-White,” a holiday tradition that originates from Downtown Detroit, will be a TV and online-only event this year on Local 4 and ClickOnDetroit. Themed “We Are One Together,” this year’s parade will honor frontline workers and heroes of the COVID-19 crisis. TV Schedule:6 a.m. to 8 a.m. -- “Local 4 News Today: Special Thanksgiving Edition”8 a.m. to 9 a.m. -- “America’s Thanksgiving Parade Preview with Live in the D.”9 a.m. to Noon -- “America’s Thanksgiving Parade presented by Gardner-White”Watch Live Coverage:PRIZES!! WHAT YOU’LL SEE:The parade will include floats, performers, helium balloons and Santa. Viewers will see both recorded and live elements hosted by WDIV-Local 4′s Devin Scillian, Kimberly Gill, Rhonda Walker and Evrod Cassimy.

Kroger is working to help Michigan families get the food they need during the holiday season and beyond. More coverage: America’s Thanksgiving Parade special section

To learn more about Rocket Mortgage’s “Building Hope for Homeless Veterans” program, go to AHomeForEveryVet.org. More coverage: America’s Thanksgiving Parade special section

Here’s a look at how the floats get made for America’s Thanksgiving Parade in Detroit. More coverage: America’s Thanksgiving Parade special section

DETROIT – It’s a different year altogether. Tony Michaels talks to Rhonda Walker about what’s so different in this year’s “America’s Thanksgiving Parade.”More coverage: America’s Thanksgiving Parade special section

Todd Nissen is the director of communications for Ford Motor Company Fund. He joined us this Thanksgiving to talk about the fund’s partnership with “America’s Thanksgiving Parade.”Watch here. More coverage: America’s Thanksgiving Parade special section

Gardner-White is the proud presenting sponsor of the 2020 “America’s Thanksgiving Parade” in Detroit. Watch the interview with President Rachel Stewart above. More coverage: America’s Thanksgiving Parade special section

Blue Cross Blue Shield of Michigan is embracing the virtual shift amid the pandemic. Here’s an interview with CEO Dan Loepp about their new float in the 2020 America’s Thanksgiving Parade. More coverage: America’s Thanksgiving Parade special section

DETROIT – “America’s Thanksgiving Parade presented by Gardner-White,” a holiday tradition that originates from Downtown Detroit, will be a TV and online-only event this year on Local 4 and ClickOnDetroit. Themed “We Are One Together,” this year’s parade will honor frontline workers and heroes of the COVID-19 crisis. TV Schedule:6 a.m. to 8 a.m. -- “Local 4 News Today: Special Thanksgiving Edition”8 a.m. to 9 a.m. -- “America’s Thanksgiving Parade Preview with Live in the D.”9 a.m. to Noon -- “America’s Thanksgiving Parade presented by Gardner-White”Watch Live Coverage:PRIZES!! WHAT YOU’LL SEE:The parade will include floats, performers, helium balloons and Santa. Viewers will see both recorded and live elements hosted by WDIV-Local 4′s Devin Scillian, Kimberly Gill, Rhonda Walker and Evrod Cassimy.

DETROIT – We are hours away from the virtual America’s Thanksgiving Parade Thursday morning -- one of many things that will be different from past years. “It’s going to be enjoyable and it’s going to give people the opportunity to wake up on Thanksgiving morning and feel great,” said Tony Michaels, CEO and president of the Parade Company. The theme of the parade is “We Are One Together” -- a tribute to frontline workers and heroes of the COVID-19 pandemic. “The Grand Marshals this year are nine different people representing nine industries that were on the frontline and continue to be on the frontline,” Michaels said. Thanksgiving Morning Lineup:6 a.m. to 8 a.m. -- “Local 4 News Today: Special Thanksgiving Edition”8 a.m. to 9 a.m. -- “America’s Thanksgiving Parade Preview with Live in the D.”9 a.m. to Noon -- “America’s Thanksgiving Parade presented by Gardner-White”

DETROIT – With a few days left before the annual America’s Thanksgiving Parade, the Skillman Foundation and Parade Company unveiled the winner of the foundation’s float design contest. “The Skillman Foundation is happy to have been able to sponsor a float designed by young people for 29 years in a row,” said Tonya Allen, CEO and president of Skillman Foundation. “We’re excited about it and we’re glad that the Parade Company could pull off this fantastic day despite the pandemic.”The float was designed by 13-year-old John Baker IV. “I’m very fortunate that it got picked because all of the other honorable mentions were amazing,” he said. On Thanksgiving morning, coverage begins at 6 a.m. on WDIV-Local 4 and ClickOnDetroit.com with a special edition of Local 4 News Today hosted by Rhonda Walker, Evrod Cassimy and Brandon Roux.

DETROIT – America’s Thanksgiving Parade presented by Gardner-White will still happen this year, but without crowds and for a TV and web audience only. In order to keep the tradition going, Parade Company President and CEO Tony Michaels said this year’s Thanksgiving Day Parade will be unlike anything we’ve seen before. We’re just getting plans together for this virtual event.”This year’s theme is “We Are One Together.” The parade will honor frontline workers and heroes of the COVID-19 pandemic. “We want everyone to know you’re going to see a great great show with all the great floats and a lot of great things happening presented by Gardener White,” Michaels said. READ: 2020 ‘America’s Thanksgiving Parade’ will be live televised and online-only event this year

DETROIT – America’s Thanksgiving Parade presented by Gardner-White will still happen this year, but without crowds for a TV and web audience only. This year’s theme is “We Are One Together.” The parade will honor frontline workers and heroes of the COVID-19 pandemic. READ: 2020 ‘America’s Thanksgiving Parade’ will be live televised and online-only event this yearRead a statement from Tony Michaels, President & CEO below:”America’s Thanksgiving Parade presented by Gardner White is a virtual, televised-only production. With our partner WDIV Local 4 we will deliver a beautiful broadcast to everyone in Detroit and across the country. This tradition is part of our lives and the broadcast will reach millions in the safety of their homes.”